Entitled "Faraway", the Kate Moss for Longchamp SS2011 collection was launched this past Monday with a 3 minute short video shot in Marrakech. This third collection is introduced with a full viral campaign including a micro-sit, Youtube and Facebook teaser. This 70s inspired campaign was directed and photographed by Alasdair McLellan and soundtrack of Nancy Sinatra's 'Sand'. See the video below.
This collection is divided into three special lines - "Faraway Chic", "Faraway on the Road" and "Faraway Exotic". This third collection completely emulates Kate Moss and her personal style.
Completely longing for warmer weather and not having to wear sweaters to keep warm. Marrakech doesn't sound like a bad place to be either.