Saturday, April 16, 2011

Pink Your Dream!

I've always admired Betsey Johnson's wild fashion and let's not forget to mention her signature cartwheel at the end of her fashion shows. Another thing I love is when designers use their powers (yes, powers!) for good. Johnson will be designing three Kentucky Derby hats that will be auctioned, proceeds going to the National Breast Cancer Coalition and Gilda's Club of Louisville.

BETSEY’S WILD DERBY: Betsey Johnson will be doing her share for breast cancer awareness at the 107th Kentucky Derby by designing three unique hats worthy of the Mad Hatter. Johnson, a breast cancer survivor, will unveil the Kentucky Derby-inspired hats at the May 6 and 7 festivities. She said proceeds from two of the hats will benefit The National Breast Cancer Coalition and Gilda’s Club of Louisville. Johnson, who will be attending the Kentucky Derby for the first time, will also continue to support Chambord’s breast cancer efforts through the brand’s “Pink Your Drink” program. Chambord will sponsor a variety of Kentucky Derby activities, including the Kentucky Oaks Fashion Contest, which Johnson will judge, a brunch with the designer, as well as the one-of-a-kind hats.

“I wanted to do over-the-top hats, and when you think of it, the Kentucky Derby is one big fashion show,” said Johnson. “I’ve designed three hats — the Barbie Hat, which I adore and is so much fun; the Rose Hat, which also has whimsical looking spiders and bugs, and the Cleopatra-meets-Scarlett Hat, which has a pink wig. A hat maker in Brooklyn made me a huge pink straw hat and it’s encrusted allover with pink roses and fake diamonds.”

The Barbie Hat will be auctioned at a brunch at Gilda’s Club, while the Rose Hat will be auctioned April 26 to May 7 at The Cleopatra-meets-Scarlett Hat will be featured in a contest on the Chambord Facebook page. Details have not been finalized.

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