Thursday, May 5, 2011
Press Release for Missoni x Target Collaboration
Target® Announces Missoni® Fashion and Home Collection MINNEAPOLIS (May 2011) - Target® (NYSE:TGT) is partnering with Italian luxury brand Missoni to introduce an affordable, limited-edition collection for fashion and home. Missoni for Target features apparel and accessories for women, men, girls and baby, as well as home goods including bedding, dinnerware, stationery and décor items. Ranging in price from $2.99 to $599.99, with most items less than $40, Missoni for Target will be available Sept. 13 through Oct. 22, 2011 at all Target stores and Target.com. "Our collection for Target embodies Missoni's values of family, color and quality," said creative director Angela Missoni. "It has been a fantastic experience translating our aesthetic into an affordable line, one we are eager to share with families across the United States." "The Missoni family has established one of the world's most creative brands, and together we've created a collection that will have guests lining up outside their local Target in anticipation," said Kathee Tesija, executive vice president of merchandising, Target. "Our collection with Missoni offers more than 400 compelling products for every aspect of guests' busy lives, all at incredible prices, and provides Target with a unique point of differentiation for the fall season."