Thursday, June 16, 2011

Edition 24 by YSL

AROUND THE CLOCK: Yves Saint Laurent plans to phase out its Edition 24 label, WWD has learned. The 2011 edition of the annual and seasonless collection — unveiled to the trade last January and arriving in stores this month — will be the last, a YSL spokesman confirmed. Introduced in 2007, and conceived as mix-and-match wardrobe essentials a fashionable woman might need for an overnight trip, Edition 24 was also a way to entice younger customers with sharply priced items. The spokesman said the company would maintain the breadth of the product the Edition line represented, but absorb it into the main collection, starting in earnest with the spring-summer 2012 collection to be shown in October.

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