Florence Welch, the singer behind Florence + the Machine will be kicking off her summer tour in cities such as Berkeley and Boston . . . donning frocks designed by Gucci!
Frida Giannini, creative director of Gucci designed the tour's wardrobe which are ethereal gowns with floral, whimsical accents. "When Florence first came on to the scene, I was captivated by her eccentric style and her willingness to dare," Giannini says in a release. "I felt there was such an authentic energy to her sound and her look. That was confirmed when I met her at the Grammys earlier this year." Welch was "completely bowled over" by the custom designed costumes and can't wait to rock out in them. Check out the sketches below and for those lucky people attending Bonnaroo this weekend, you'll get to see them on stage!