Wednesday, August 31, 2011

Heavy Machine

As an avid lover of fashion - not leaving anyone out including handbags, jewelry and footwear, I stumbled across Heavy Machine and fell in love with their quirky aesthetics. Check out some of my favorites from their collection and to shop click here.

"We felt that we needed shoes that represent our point of view, and that are also easy to run away with, on any occasion. We found nothing on the market similar to what we are really looking for, so we created our own." 

Heavy Machine was established in 2009 to fulfill the dream of a generation of trendsetting women who demand a deeper sense of empowerment, with footwear designed to be sexy and edgy. Their distinctive looks for the modern woman allow her to make a statement with each step that she takes. Inspired by industrial machine structures and heavy, strong lines, the shoes are designed to give each woman that pleasure of being standout beautiful, yet uniquely feminine. Though high heels have traditionally driven women to sacrifice comfort for looks, these are definitely “shoes comfortable enough to run away in.”

Why Heavy Machine? What does it mean?

High heels should be lightweight and sexy despite everyday expectations. But from a rational health point of view, high heels can harm your feet, legs, and your spine. It causes women to suffer, but yet they love it anyway. If we could rename a high heel, we would name it 'Heavy Machine', a machine that drives women crazy to sacrifice their health for being sexy.

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