Tuesday, June 26, 2012

YSL Plays the Name Game

With Hedi Slimane as the new creative director for Yves Saint Laurent, change is sure to come, starting with its name. Soon to be known as Saint Laurent Paris, Slimane is looking to modernize this iconic fashion house.

So what do people in the industry think about this? Yves' lifelong partner Pierre Bergé is in full support stating, "I’m very happy. Anything that makes the house more Saint Laurent is welcome. I am happy that Stefano Pilati is gone, just as I was happy when Tom Ford left." Wow. What do you think? Is Slimane taking steps in the right direction?

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