What's that jacket, Margiela?
Here are the deets on where to shop:
- 125 West 125th Street
- 731 Lexington Avenue at 59th Street
- 150 Lexington Avenue at 86th Street
- 10 Columbus Circle
- 1328 Broadway at 34th Street
- 505 Fifth Avenue at 42nd
- 640 Fifth Avenue at 51st Street
- 435 Seventh Avenue at 34th
- 111 Fifth Avenue at 18th Street
- 515 Broadway at Spring Street
Queens Center Mall, 90-15 Queens Boulevard
The H&M locations that are selling the Margiela collaboration will open at 8am (but expect a long line from those who will wake up at the crack of dawn for this shopping event). The first 420 people to arrive will get a colored bracelet (14 different colors total) that will tell you what time you will be able to shop collection. Each shopping time/bracelet/group will get fifteen minutes to shop and can buy no more than four pieces of each item (to prevent the collection being swooped up by a few individuals & to probably prevent people who like to make a quick buck and eBay the hot ticket items).
If you're already panicked that you only get fifteen minutes to shop, my suggestion is to pre-shop the collection through their lookbook. My guess is that the shoes and accessories will be the first to go - so make a beeline for those first.