Thursday, August 29, 2013

"Born In 1928"

Cole Haan has chosen four individuals that epitomize the brand to celebrate its 85 year history and to launch their fall ad campaign.

Entitled "Born in 1928", the print and digital campaign features individual portraits of writer Maya Angelou, photographer Elliot Erwitt, astronaut Jim Lovell and model China Machado – all of whom are 85 years old.

“They are all vibrant examples of how timelessness and true style are born out of confidence — and that never expires,” said Cole Haan vice president of marketing Erin Riley. “They are as relevant today as they were in the past, and they all represent various perspectives that we thought would resonate with our consumer.” – WWD

A video campaign will also be on Cole Haan'ss website and will run until November.

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