Tuesday, October 8, 2013

M.I.A. x Versus Versace Collaboration Update

Want the deets? Get them after the jump!


Last week, we found out that Versus Versace had tapped M.I.A. for a capsule collection. Now we know the 19 piece collection is inspired by the bootleg Versace merchandise that M.I.A. found in the London markets as a teenager.

The collection is both for men and women and features kaleidoscopic prints mixed with famous Versace emblems - think Versace logos, printed jeans and military inspired outerwear. The launch will also have a digital GIF campaign featuring images of M.I.A. and friends wearing the collection on East London markets, photographed by Jaime Martinez.

M.I.A. x Versus Versace collab will be available online and in select stores on October 16th.

“I love the energy of the street, so when M.I.A. suggested we use bootlegs of Versace, I thought it was such an incredible idea. The collection is everything that I love about the new Versus Versace – it’s fast, loud, unafraid, and brings together the worlds of music and fashion. I can’t wait to see people wearing the collection.” Donatella Versace
“It’s always been part of the M.I.A. culture – to talk about bootlegs, and people that sell them or make them. When I was approached by Versace, it seemed like a good idea to take that and reverse the cycle. Versace designs have always been bootlegged, now it’s Versace bootlegging the bootleg for the bootleggers to bootleg the bootleg. This is to keep that cycle going.” M.I.A., whose new album Matangi is released November 5.



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