Thursday, October 17, 2013

Rachel Zoe x Jockey Underwear

Fashion stylist Rachel Zoe has teamed up with Jockey to show women that comfort and style can go hand in hand.

Rachel's "must-haves" are highlighted on the Jockey website with her silhouette at the bottom of each ad. The images are paired with individual messages that also include the following: "Together with stylist and fashion icon, Rachel Zoe, Jockey is redefining comfort. It's time looking super chic, completely glamorous and on trend means being incredibly comfortable too. Check out why Rachel Zoe prefers the Jockey® collection, and get comfortable in our "Must Have" styles.  

While the idea of comfortable undergarments is something that I can definitely get behind, I also wonder if Rachel Zoe herself is truly championing this idea as well in her personal life. The stylist has access to some of the world's best luxury lingerie brands including Kiki de Montparnasse, Agent Provocateur and La Perla – so is she really putting those boy shorts under that Chanel tweed? Or is this just another project she can put her name on since she has more free time now that "The Rachel Zoe Project" was canceled earlier this year. What do you think? Yay or nay on her latest project?