“I want to talk to my generation: this is my main purpose as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me because everybody can connect with the H&M brand. It calls for unity, and I am all for it”, says Olivier Rousteing.
Available from November 5th, in around 250 stores worldwide and online, the collection will feature clothing and accessories for both women and men.
*Image via H&M